Outstanding Marketing Executive- Outstanding Female in B2B

Lorena Garcia is an accomplished SaaS industry veteran with over 20 years of experience in developing strategic plans and innovative B2B multi-channel marketing programs that build market presence, expand brand recognition, increase customer retention, and drive direct and channel revenue growth for enterprise SaaS companies. In 2022, Lorena joined FranConnect, a leading provider of sales, operations and marketing solutions for franchise and multi-locations businesses. She is responsible for the entire end-to-end marketing function at FranConnect, including driving growth through innovative and scalable practices in account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship. Lorena's exceptional track record of success building ROI-focused marketing programs has led her to be recognized as a Star CMO by DCA Live in 2020, 2021 and 2024. Before joining FranConnect, Lorena held several leadership positions in the technology sector. Lorena served as VP of Marketing of Level Access, a leading digital accessibility solutions provider, where she drove the company’s demand generation, customer lifecycle marketing, and sales enablement initiatives. Previously, Lorena led go-to-market teams and demand generation at technology companies including Hobsons, Vonage and iCore Networks. Lorena graduated from the American University with a BA in Business/International Marketing. On a personal level, Lorena enjoys traveling around the world (Turkey, Croatia, Portugal, Iceland, etc) with her daughter Madison, husband Eduardo and stepkids Jennifer and Jonathan. Committed to community advocacy, Lorena actively supports organizations such as Happy Helpers for the Homeless, Northern Virginia Family Services, Rise for Hunger and the Ronald McDonald House. In the past, she’s also volunteered with the United Negro College Fund, National Wildlife Society and Melwood. She is a passionate advocate for emerging female leaders, regularly mentoring high school students, outside the company and within. Lorena Garcia's impactful leadership and dedication to excellence make her a standout nominee for the Titan Business Awards. Her strategic vision, innovative marketing practices, and commitment to community advocacy exemplify the qualities of a true industry leader.