Video Marketing

Wei Axue is the co-founder, chief strategy officer, and executive producer of THG Films, a renowned film and television advertising company in China. With over two decades of experience deeply rooted in the field of film and television advertising creation, she provides brand marketing services based on video creativity, production, and dissemination to global clients, leveraging her keen business acumen and innovative capabilities. Ms. Axue Wei has served over a hundred brands, including world-renowned ones like Lexus, Mercedes-Benz, Procter & Gamble, and Nestlé, as well as leading Chinese brands such as Baidu, JD, and Ele.me. Since 2006, Ms. Axue Wei has led her team to establish a global film production network, boasting over 1,000 globally collaborating directors, with filming locations spanning Europe, America, Japan, South Korea, and Southeast Asia. These achievements have cemented THG Film's leading position in China's commercial film creation industry. THG Films was founded in 2006 and is headquartered in Beijing. In 2019, THG Films was listed as "TOP 10 Production Agencies of the year" by the authoritative advertising platform "AdQuan " in China. In 2022, THG Films once again ranked on the "AdQuan Agency Index List" and was honored as "TOP 10 Communication Agencies of the year". Achievement： IAI International Advertising Awards: Silver Award in Creativity & Marketing | Video Category China International Advertising Festival - China Advertising Great Wall Awards: Marketing Communication Case of the Year China International Advertising Festival - China Advertising Great Wall Awards: Marketing Communication Gold Award Beijing International Creative Festival-Beijing International Award: Public Service Advertising - Excellent Award in Film, Television, and Animation China Charity Festival: Philanthropic Movie Award