Outstanding Female in B2B Marketing

A seasoned Marketing professional with over twenty years’ experience, Sandra joined Xperi Inc in September 2021 during a corporate spinoff. Her leadership in the spin-off resulted in relaunching a new brand architecture that came to life at the NYSE on separation day and the execution of Xperi’s Investor Day to present a new company to investors. Within 6 months, she transformed digital marketing, relaunching a new website, increasing social followers by 42% and engagement by 640%. As she took on employee communications, she also launched a new intranet and newsletter to increase employee’s understanding of Xperi. With the merger between TiVo and Xperi, the company pivoted to a new strategic growth objective – to launch a new OS and Media Platform to take smart TV market share from big established tech players such as Amazon, Google, Roku, Samsung and LG. The objective was to grown footprint, leading to viewership and advertising monetization on screen. Sandra's led the marketing transformation of the brand from internal communications, brand management, digital marketing, media and analyst relations, Partner (OEMs, content providers, retailers) and consumers to re-engage with a brand that was purely known as a DVR company. In her previous CMO role at CoreLogic, she relaunched the brand while overseeing all internal and external communications to take the company private. She brings end-to-end marketing management experience working in senior positions for marquee brands like CoreLogic, IBM, Bloomberg and Nokia in the areas of marketing strategy, integrated marketing communications, brand management, internal communications and media relations. She has built a highly successful track record in leading change, converting technology into innovative marketing opportunities and building high performance teams. Originally from Portugal and fluent in four languages, she holds a degree in International Business from Fordham’s Marymount College.