Mariana Just

Since the start of the pandemic, Mariana spearheaded an innovative initiative called “Wine and Wisdom.” These virtual events allowed attendees (both prospects and customers) to share their enterprise content challenges while tasting wine and cheese, leading to significant new business opportunities. Additionally, these informal forums for conversation and exchanging of ideas have helped build a community of enterprise content creators and experts. By bringing people together virtually, Mariana was able to continue building relationships with prospects in a fun and engaging way. This campaign was so successful that it was replicated and adapted for different markets and audiences around the world, such as: the United States, United Kingdom, Germany, and the Netherlands. This meant introducing “beer tasting” and “cocktail creating” events, as well as “bubble tea making.”