TITAN Women In Business Awards Silver Winner

United States | 2024

Elevating In-House Marketing Above the Competition

Entrant

Split14 Creative

Category

Creative Service Team of the Year

Client's Name

Pinnacle Holding Company

Sub-Category

Creative Department of the Year

Pinnacle Holding Company engaged in a collaborative partnership with Syracuse University football icon Oronde Gadsden II for a sponsored Name Image Likeness (NIL) deal, focusing on a video campaign to highlight Pinnacle Employee Services. Developed by Split14 Creative, the campaign featured a heartwarming narrative where children are playing football in a park, with one team significantly outperforming the other. Amidst the game, a child struggling to catch the ball gets an unexpected surprise when Oronde Gadsden appears to lend a helping hand, transforming the game into an exciting showcase of skill and sportsmanship, much to the delight of the onlooking parents. This interaction cleverly transitions into a promotion for Pinnacle Employee Services, underscoring their comprehensive offerings in HR, payroll, benefits, and 401k management, metaphorically giving businesses the 'advantage' just like Oronde does for the kids. Split14 Creative was instrumental in bringing this concept to life, managing everything from the storyboard and script development to video production and final edits. The campaign's reach was amplified through a strategic marketing mix that included broadcast TV, social media, email marketing, and website integration. The community's response was overwhelmingly positive, with many appreciating the blend of local sports culture and relatable childhood experiences, further solidifying Oronde's status as a community role model and highlighting Pinnacle's commitment to local engagement and business solutions.

Credits

Co-Founder & CEO, Split14 Creative
Elizabeth Conklin
Co-Founder & Chief of Strategy, Split14 Creative
Liz Bartlett
Marketing Specialist, Split14 Creative
Brooke Morawiec
2024
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Female Entrepreneur of the Year
Lani Dizon

Entrant

Zenza Capital

Category

Female Entrepreneur of the Year - Entrepreneur of the Year (Business > 10 Years)

Country / Region

United States

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Female Entrepreneur of the Year
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Entrant

KH Marque Pte Ltd

Category

Female Entrepreneur of the Year - Chairman of the Year (Business < 5 Years)

Country / Region

Singapore

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Management Team of the Year

Entrant

LIU JIAYIN

Category

Management Team of the Year - Best Financial & Accounting Management Strategy

Country / Region

China

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Female Entrepreneur of the Year
Susan Strauss

Entrant

Susan Strauss Design

Category

Female Entrepreneur of the Year - Entrepreneur of the Year / Others:

Country / Region

United States

TITAN Women In Business Awards Silver Winner