Designs by Nature Gems was conceptualized in 2014 by an artist looking to incorporate the craft of wire wrapping into jewelry pieces and raw crystal jewelry. From humble beginnings, this home-based business has defied all odds to grow to a 7-figure in less than 5 years. Now recognized as a top handmade business by Amazon USA and Canada, Designs by Nature Gems is known as a change-maker in the industry. As an artist, Laura Sultan (Founder and CEO), has done hundreds of art shows, fairs and markets to establish Designs by Nature Gems in the jewelry industry. All while building an e-commerce shop across multiple platforms to sustain the business and keep up with innovation. The company opened its flagship studio in 2021, located in the heart of Toronto. Today, Designs by Nature Gems is a corporation with an artisan team, and a strong women-led management team, led by Laura Sultan. All while being 100% handmade.