Turning Data Into Play - Impact on Gaming Analytics

Hitali Shah is a leader in big data and analytics, blending deep technical expertise with business intuition to deliver measurable impact across the gaming and tech industries. With over seven years of industry experience and dual Master’s degrees in Business Analytics and Computer Science, she has consistently delivered transformational outcomes at global organizations like Electronic Arts and LinkedIn. Currently serving as an Advanced Insights Analyst at EA, Hitali specializes in statistical impact analysis, behavioral modeling, and game optimization for some of the world’s most widely played games. Hitali’s analytics journey began with a focus on retail and customer analytics at Oracle, followed by impactful roles across gaming and tech. Her strength lies in combining deep technical fluency with business strategy to power decisions that touch millions of users. She is certified in both Google Cloud and Microsoft Azure and has experience with generative AI tools. In addition to her corporate achievements, Hitali serves on the Advisory Board for the Women Awards in Business Intelligence Group, where she advocates for greater inclusion and visibility of women in data-driven roles. She is also a seasoned industry judge, having evaluated submissions for Globee Awards and the Stevie Awards, bringing a well-rounded perspective of innovation, impact, and execution to her evaluations. Hitali’s academic foundation is equally strong. She has authored peer-reviewed research papers in the domains of computer networking, data analytics, and cloud computing, reflecting her long-standing commitment to advancing knowledge and contributing to the scholarly dialogue in her field. Hitali’s work has been featured in Tech Times and TechBullion, which spotlight her as a data expert making numbers work for people. She’s a strong advocate for responsible data use, ethical AI, and increasing female representation in STEM. Beyond technical projects, she mentors junior analysts and regularly collaborates with product, engineering, and UX teams to ensure data is embedded into every decision. Her influence spans from dashboards viewed by senior executives to systems that affect tens of millions of users. As a technologist, speaker, mentor, and judge, she is building the future of analytics, one decision, one system, and one story at a time.