Leading with Purpose: Lauren Von Mingee's Vision for Business

Lauren Von Mingee is an innovative entrepreneur who founded Quintessa Marketing in 2016. She has transformed how personal injury law firms acquire clients. As CEO, she pioneered a revolutionary approach that delivers signed retainers instead of unqualified leads, ensuring attorneys receive quality clients while accident victims find appropriate legal representation. Born and raised in Oklahoma, Lauren's path to entrepreneurship was unconventional. Without pursuing higher education, she worked as a waitress and cell phone salesperson before identifying a critical gap in legal marketing. Her journey to becoming a multimillion-dollar CEO demonstrates her exceptional business instincts and determination to succeed despite traditional barriers. What distinguishes Lauren is her extraordinary commitment to philanthropy, demonstrated by her pledge to donate 50% of Quintessa's annual profits to charitable causes—her radical generosity in an industry often criticized for prioritizing profit above all else. Building on this commitment, she created the Give Fifty Pledge to inspire other businesses to follow her example, encouraging them to donate 50% of whatever they can afford, even for an hour. This initiative exemplifies her belief that business success and social responsibility are complementary, not competing, priorities. Lauren's leadership philosophy centers on three core principles: excellence in execution, integrity in all dealings, and community impact as a business imperative. These values permeate Quintessa's corporate culture, where performance metrics include business growth and community contribution. Lauren credits her faith as the foundation of her success, demonstrating how spiritual values can inform ethical business leadership. She contributes to the YouVersion Bible App, which has over 850 million downloads worldwide, sharing her perspective on purpose-driven entrepreneurship. As a mother of five, Lauren has also redefined work-life integration for female executives. She implements flexible scheduling policies at Quintessa, helping working parents thrive professionally without sacrificing family connections. Lauren lives with her husband Leo and their children in Edmond, Oklahoma.